Ep2 : Building D2C brands

Nimesh highlights the exciting uniqueness of the Indian market, emphasizing that while some Western strategies succeed, true opportunities lie in local innovation. He stresses the importance of local expertise and on-ground presence for successful investing in India's rapidly evolving ecosystem. He also notes that Indian funds, with their ability to make quick decisions and deep understanding of the local system, will outperform global funds and boost local capital flow in the Indian startup ecosystem. Aditya shares insights on the power of omnichannel strategies for D2C brands. With a high AOV, establishing trust is crucial and the "touch and feel" factor remains important for building confidence in their products. He believes in providing a seamless experience across both online and offline channels, prioritizing customer convenience in their purchasing journey.

Play Time: 53:20 mins